The 4 Best Chevy Marketing Campaigns

Louis Chevrolet, a Swiss-American driver and engineer, and Billy Durant, the founder of General Motors, started Chevrolet Motor Car Company in late 1911. By 1914, the company began advertising in newspapers, citing their vehicles’ cheap price and “unprecedented efficiency.” The ads ended up working, as the company’s sales began growing at rapid rates. While the […]

Facts About the Chevy S10

  Every time I write about a car or truck, no matter the manufacturer or model year, I find that I am always treated to a history lesson of some sort. It seems nearly impossible to understand or appreciate automotive history without first understanding the larger history behind it. This is true of the climate […]

The Chevy Nova Through the Years

The Chevy Nova was a compact competitor in the legendary American pony wars. While the 1960s and 1970s witnessed a fight between American automotive manufacturers to produce the fastest and most powerful muscle cars, the Chevy Nova was just right when it came to size, speed, and affordability. But it didn’t start out as the Chevy […]

Why We Love the Chevy Cobalt SS

  To innovators, designers and engineers, employment in the automotive industry must prove a finicky mistress of sorts. On some occasions, a particular model will prove enduring in its success, transcending generations in its evolving appeal. On other occasions, however, a particular model might only exist as a proverbial flash-in-the-pan, fading from a lineup as […]