Any business students, marketers, business owners, or social media influencers who may be reading this are likely familiar with the term brand identity. Of course, this term refers to the aesthetic, personality, and image through which a brand presents itself to customers and the public at large. Every leading vehicle brand has its own brand […]
You don’t need a master’s degree in Latin to figure out the thinking behind the name of Subaru’s latest model. By combining the words for Sun and Earth, Subaru is signaling that this new vehicle is dedicated to protecting both keys to life on Earth. The 2023 Solterra represents Subaru’s commitment to building an EV […]
Sometimes you look at a vehicle and its trim levels, and things make sense; typically, there are only a few options, and the differences between them are readily apparent. Other times, however, you look at a huge number of trims, and the longer you look, the less sense it all makes, particularly when the names […]
Just when we thought we’d seen it all, the car industry started putting out a kind of vehicle that nobody could quite categorize. It kind of looks like a sedan, but has some of the utility of a compact crossover or hatchback. It has a sleek profile and a sporty look, but it’s certainly no […]
In 1968, Subaru released a little vehicle called the 360. The market slogan was “Cheap and Ugly,” but things have surely changed significantly since then. Subaru’s modern lineup of vehicles is significantly larger, for starters. The term “cheap” has also been replaced with “economical.” But while Subaru’s rugged visage has undergone several updates over the […]
The 2023 Subaru Ascent retains its title as the largest SUV in the Subaru fleet, stretching across three rows and offering seating for eight. For 2023, Subaru makes the three-row SUV even more enticing with a host of updates that range from a bolder design to advanced technology that ushers the model into the future. […]
The five-door, midsize crossover SUV from Subaru has recently received a rather generous refresh, giving it a new look, new features, new content, and new ways to experience life on the road in the Ascent. Of course, for many people, one model year to the next probably all look the same, given that the nameplate […]
Sometimes it feels like everyone wants us everywhere, doing everything at every moment. Even if this is not the case, I think many of us feel that way with relative frequency. A large piece of it is probably the ways in which our culture uses mobile technology, expecting everyone to be available at all times. […]
How do you define a legacy? For many, a legacy is a lasting impact on the world, be it through financial success, pioneering ideas, or something else. However, the word “legacy” holds greater meaning for Subaru, denoting the automaker’s first American-built sedan meant to compete against Honda and Toyota. Your search for a used Subaru […]
A visit to your local Subaru used car dealership can turn up all sorts of unexpected surprises. From rugged, best-selling crossovers like the Outback and Forester to the roomy, three-row Ascent, there’s bound to be something for everyone. Known for their practicality, fuel-efficient continuously variable transmissions, and standard all-wheel drive, Subaru’s vehicles have become the […]
Back in the Sixties, two great powers engaged in a space race, trying to be the first to safely land people on the Moon. Brave astronauts and courageous cosmonauts put it all on the line to be the first ones in space. This is not unlike what has been happening in the years since the […]
A few years ago, Leonardo DiCaprio won his first Best Actor Oscar, starring as a man stranded in the wilderness in The Revenant. This brilliant performance showed what it took to survive the harsh environment of the New World over 200 years ago. In the spirit of that movie, Subaru has come out with a […]
As drivers, we ask a lot out of our mid-size SUVs. These are the carpoolers that will carry coolers full of orange slices, lacrosse sticks, and the sweaty kids that come with them. They’re the nap zone after a long day of sightseeing or hiking and the media room during those long stretches of road […]
As the automotive industry turns its attention to a future with zero emissions, Subaru proudly jumps on board with the debut of its first global all-electric vehicle––the 2023 Solterra. The SUV’s name is a portmanteau of the Latin words for “sun” and “Earth,” representing Subaru’s commitment to a brighter and greener future. So, what can […]
Ah, the station wagon: one of the building blocks of American family life. You might be familiar with modern varieties like the 2022 Subaru Outback or Volvo Cross Country, but this beloved vehicle has a long and rich history. Most adults born in the mid-to-late-1900s probably have plenty of great memories in one of these […]
Gas prices are so high right now that people are now forced to alter their lifestyles. In fact, many companies that were going to return to an in-office model for employees are now encouraging workers to continue to work from home because of fuel prices. For many, paying up to $100 to fill their tank […]
There’s something you should know before you visit a local Subaru dealer. It may sound trivial, but it can be the difference between saving thousands of dollars or not. What’s the secret? Contrary to popular belief, new vehicles are often not worth your time. This can be a controversial statement depending on who you ask, […]
If you’ve ever found yourself in the same vicinity as a Subaru dealership, you may have noticed a few Subaru Outbacks on display, ready to sell. Just like any other product or service that’s marketed to consumers, advertising is a major part of garnering attention and the various ways that advertisements have evolved over the […]
Is there anything more tempting or American than heeding the call of the open road? We don’t think so. Whether it’s across state lines or simply traveling a few towns over, the idea of getting behind the wheel of a vehicle like the 2022 Subaru Ascent, throwing on some of your favorite tunes, and ignoring […]
If you hold firmly to the belief that sedans are superior to SUVs, but want AWD capability at an affordable price, look no further than a Certified Pre-Owned Subaru Legacy. There are very few brands as synonymous with reliability and longevity as Subaru. An astonishing 97% of all Subarus sold in the last decade are […]
