With all the choices the automotive marketplace has to offer, it’s easy to get overwhelmed. Let’s face it – expectations and technologies remain consistent for automakers and so it’s hard to know how to really differentiate one from another. Safety ratings are regulated, fuel economy is scrutinized and monitored by the EPA, so how do you determine which automotive brand has successfully distinguished itself as worthy of your business?
Sure, Chevrolet is almost a too-easy answer. Officially, the most awarded automaker around, there are near countless reasons to opt for a Chevy vehicle over one of its competitors. But, awards not withstanding, even those competitors likely come close to Chevy’s claims of greatness and innovation. Yes, there is a legacy to consider. Chevy has been in business for generations and clearly knows how to sell exceptional cars, SUVs, and trucks to discerning and often skeptical consumers at home and abroad. Separate of legacy and lasting innovation, what sets Chevrolet apart? Why select from Chevy trucks over Ford, Ram, or – dare we say – Toyota?
Simple. The proof is in the pudding, and in this case, the pudding is Chevy’s customer base. Sure, that sounds strange. But, Chevy has gone above and beyond the “commitment to customer satisfaction” that all automakers claim to espouse. Instead, Chevy is isolating individual Chevy loyalists for special perks and appreciation.
Customers like Texas police officer, Lonzo Anderson. While attending last year’s State Fair of Dallas, Anderson approached Chevy reps and proudly declared that he had logged more than 375,000 miles on his 2000 model year Chevy Silverado. Wowza! Chevy’s response? Well, quite simply, the brand honored Anderson by designating him an Official Chevy Truck Legend of Texas.
Certainly sounds impressive. But, what does it mean?
Well, any Chevy truck driver deemed a Chevy Truck Legend is automatically eligible to enjoy perks like Truck Legends hats, decals, and a variety of mementos marking the 100,000-mile plus milestone. That’s the catch. Only those drivers whose Chevy trucks boast a minimum of 100,000 miles are eligible for consideration in the Chevy Trucks Legends program. Other perks associated with this exclusive club include reduced-price oil changes and complimentary car washes.
Still waiting for your truck to cross the 100,000-mile threshold? Not to worry. The Chevy Trucks Legends incentives are also available to those Chevy customers who have leased or purchased a minimum of two Chevy trucks over the course of their lifetime.
Chevy showcased Officer Anderson’s 2000 Silverado at the annual State Fair of Texas, a venue which also unveiled Chevy’s upcoming and much anticipated 2017 Silverado HD, which boasts a 6.6-liter turbo-diesel V8 engine. This same truck was responsible for garnering a Guiness World Record for the “World’s Largest Flag Pulled by a Moving Vehicle” – just another feather in Chevy’s already well-festooned cap.
According to Chevrolet Silverado Marketing Manager, Hugh Milne, “We know our customers rely on Chevrolet trucks for work and play, every day. Events like the 2017 Silverado HD sneak peek at Texas Motor Speedway and the State Fair of Texas are our ways of thanking some of the customers who have made Chevy trucks such a success here in Texas and across the country.”
When it comes to choice, Chevy rises as the cream of the crop.