Years ago, I remember being enamored by the idea that I didn’t have to buy my college textbooks from the campus bookstore, but could find them on the internet and have them shipped to my door. It was a foreign concept, and the name of the website even more so: Amazon. It turns out that […]
Advertising and the automotive industry are two items that go hand in hand with one another. As long as there have been vehicles manufactured for consumers, brands have been trying their hand at unique ways and methods to accentuate their virtues and highlight the reasons why people should own them. Each facet of the industry […]
Think about how many car dealerships are in your area. Most major cities have what’s known as an “Auto Mile” or “Dealership Row,” where multiple automotive dealerships compete for business within a short stretch of one another. You can test drive a Chevrolet within minutes of leaving the Kia dealership across the street, then spend […]
Have you ever heard about the Subaru Solterra? Don’t feel bad if you haven’t; plenty of people are still unaware of what the Solterra is, but why is that? Simple: the 2023 Solterra is the first release. If you haven’t heard about the Solterra, it’s the priciest Subaru vehicle, with the 2023 model sporting a […]
When you’re interested in trading in your vehicle, many questions may flow through your mind, including, “How do I value my trade?” After all, you want to ensure you’re getting the most money for your car to put it towards a newer, better vehicle that meets your travel demands. If you’ve got questions, you’re not […]
The car industry has been in a state of flux, to put it lightly, over the past couple years. As manufacturers and buyers alike have put up with supply chain shortages, we’ve seen car prices (not to mention gas prices) jump all over the place. As someone who recently had to navigate the car sales […]
Buying and selling a vehicle in today’s automotive market can be a really risky move depending on what you’re buying and what you’re selling. What sells well today might be out of fashion tomorrow, and what was super expensive yesterday might be dirt cheap today. We’re seeing various brands and models under the brand umbrellas […]
When you decide to get a vehicle, you have two options: buying or leasing. Sometimes you go into the transaction unsure of which option to choose. When you buy a vehicle and finance it, it’s going to cost more per month than a lease. Knowing that, leasing a car is a great path to getting […]
What’s in a name? As you pass by your local Honda dealer, you may notice several variations of popular favorites, like the Civic, the Accord, the Ridgeline, the CR-V, and so on. From EX to Touring, Elite to Sport, what do all these names even mean? Well, there is a method to the madness. When […]
For decades, Nissan vehicles of all different models have made a name as trusted and reliable cars that offer power, performance, luxury, and excellence in general. It could be said, however, that the aforementioned trust and reliability is not just exclusive to Nissan vehicles but also extends to Nissan dealers as well, all of which […]
There are a lot of new and used car lots in Jackson, MI, so drivers have plenty of choices. But there is a little-known secret that even many Jackson residents are unaware of. At the turn of the 20th century, Jackson, MI, wasn’t just selling cars or making parts; thanks to some innovative thinkers and […]
Any business students, marketers, business owners, or social media influencers who may be reading this are likely familiar with the term brand identity. Of course, this term refers to the aesthetic, personality, and image through which a brand presents itself to customers and the public at large. Every leading vehicle brand has its own brand […]
If you’re searching for a Buick Enclave dealer, don’t second-guess yourself. You’re making the right decision. Yes, it’s true that many three-row SUVs are comparable to the Buick Enclave, including the GMC Acadia, Kia Telluride, and Honda Pilot. But while other SUVs like the Pilot may have similar towing capacity and fuel efficiency ratings, the […]
Ford has been slowly transforming some of its most popular vehicles running on combustion-based engines into all-electric vehicles, powered by electric motors and large battery packs that drivers plug into a socket to refuel. Ford’s current lineup of all-electric vehicles is rather small but promising. The Mustang Mach-E was a bit of a surprise, turning […]
If it seems like you’ve been reading about the microchip shortage for a long time, that’s because you have been – we’re nearing the second year of this technological crisis, and there’s no end in sight (well, there is, but it’s still a ways off). The shortage of microchips has had numerous causes and has […]
Passing by a local used car dealer in town, you can’t help but think that maybe this is the end for them. After all, with more convenient ways to buy and sell cars through online platforms like Carvana and Vroom, it just makes sense that drivers would be lining up to buy their vehicles digitally, […]
If you live somewhere with extremely high temperatures in the summer, then you know that your car can either be your oasis or your personal hell. There’s nothing quite like the pain of trying to sit in the driver’s seat, only to jump up when you realize the upholstery is piping hot. Many desert drivers […]
Even in urban areas, the demand for versatile vehicles is rising, making pickups a favorite choice for drivers due to their flexibility as workhorses, family vehicles, and even efficient commuters. Sure, the price of new trucks can be intimidating compared to smaller automobiles like cars and crossovers, but the price is based on what they […]
There’s a great deal to be said for and about the Kia Telluaride. A constant high-ratings recipient, the Telluride has continued to impress since this first generation’s debut in 2020, when it won World Car of the Year and Motor Trend’s SUV of the Year. The awards have continued for the 2022 model, which received […]
Hey, you! Yeah, you. Before you go looking for used car dealerships, there’s something you should know. If this is the first time you’re shopping for a vehicle, then hold your horses; it’s better to learn about the most effective ways to shop than jump into the first deal that you see. Some advice may […]
