The 4 Best Chevy Marketing Campaigns

Louis Chevrolet, a Swiss-American driver and engineer, and Billy Durant, the founder of General Motors, started Chevrolet Motor Car Company in late 1911. By 1914, the company began advertising in newspapers, citing their vehicles’ cheap price and “unprecedented efficiency.” The ads ended up working, as the company’s sales began growing at rapid rates. While the […]

Facts About the Chevy S10

  Every time I write about a car or truck, no matter the manufacturer or model year, I find that I am always treated to a history lesson of some sort. It seems nearly impossible to understand or appreciate automotive history without first understanding the larger history behind it. This is true of the climate […]