Why Are Chevy and Ford Rivals?

Throughout history, there have always been those who have met their match. Pepsi versus Coca-Cola. Levis versus Wranglers. Batman versus Superman. And, of course, Chevrolet versus Ford. For decades, drivers have turned to these brands when they have wanted a reliable, durable vehicle that they know will outperform most other comparable manufacturers. The moment a […]

Constantly Looking Forward: The Secret to Honda Innovation

It’s easy to look at younger automakers like Tesla and notice their ingenuity and impact on the industry. Tesla’s bravado is well known, with the company defying tradition by sidestepping dealerships and relying on a direct-to-consumer business model. Moreover, the company doesn’t believe in outsourcing, keeping everything in-house and often facing criticism for slow production […]

The Restless Pursuit of Freedom: The Makings of the Countercultural Harley-Davidson Movement

What’s more American than Harley-Davidson? You’d be hard-pressed to find an alternative in the motorcycle industry, and if you did, die-hard Harley-Davidson riders clad in leather would find plenty of reason to disagree. As many intimately know, Harley-Davidson isn’t just a motorcycle brand; it’s a lifestyle and culture that’s defined the American landscape since the […]