In a world where nearly every thriving industry has one foot still planted in traditional marketing and with another firmly set in the direction of digital marketing, it’s easy for the line between the two to blur. But with the ability to skip through commercials thanks to OnDemand, satellite, and subscription-based services, it’s easy to […]
Keith McCluskey was fourteen years old in 1973 when his father Daniel first opened the doors of a dealership that would redefine what it meant to buy a vehicle in-and-around the Cincinnati area. A celebrated presence in both the General Motors community and the automotive landscape as a whole, Daniel McCluskey had become indistinguishable from […]
All too often, American success stories are the tales of people born into wealth, who have every opportunity handed to them; succeeding when the deck is stacked in your favor means very little. Sometimes, however, you get a real story about someone who created their own opportunities and seized life with both hands, making every […]
In today’s world of digital marketing, fame and notoriety tend to be compartmentalized, defined as either ‘local’ or ‘global.’ Sure, there are a lot of steps in-between but, with the assistance of social media and the internet, almost anyone can seek out (and achieve) their proverbial fifteen minutes of fame. And yet, there are those […]
When it comes to selling a product that is already a household name, a lot of people think that marketing isn’t important or necessary. Everyone has heard of Coca-Cola, and McDonald’s, and Cadillac, so why bother with advertising and marketing? And yet, the very fact that those products are already so known makes marketing all […]
Despite what auto manufacturers would certainly like, cars don’t actually sell themselves. It takes hard work and determination for a particular model to not only be designed, tested, constructed, and mass-produced, but also reach drivers who are interested in it. That’s where marketing comes in – it’s not just about making interesting commercials, but connecting […]
