Are We Looking Too Far Forward?

    Audi recently unveiled its concept of the ‘Pop.up.Next’, a fusion of self-driving electric car and passenger drone which they expect to have on the market within the next decade. Partnering with Airbus, this next wave of on-demand metropolitan taxi is being tests in Europe and South America, confirming that its a viable avenue […]

Auto Luminaries: Deborah Wahl

When it comes to selling a product that is already a household name, a lot of people think that marketing isn’t important or necessary. Everyone has heard of Coca-Cola, and McDonald’s, and Cadillac, so why bother with advertising and marketing? And yet, the very fact that those products are already so known makes marketing all […]