Maserati – What’s in a Name?

Leave it to the Italians. Shakespeare’s ill-fated Romeo famously declared, “A rose by any other name would smell as sweet.” Well, if that’s true then what’s in a name? In the automotive world, cars are all about connotations. Certain names – brands – are associated with wealth, luxury, power, respect, and even fame. Few brands embody […]

New Car Smell is Overrated

It’s such a cliche, but seriously, who doesn’t love that new car smell? Although it’s hard to define exactly what makes up that unmistakable aroma, slipping into a new car, or one that’s immaculately maintained, conjures up feelings of accomplishment, pride, and a clean start to the day. Most of us enjoy that new smell […]