First Reactions to 2016 Chevy Volt

We’ve been waiting for the 2016 Chevy Volt for sometime now. Marketed as one of the first “affordable” and “practical” electric cars, car enthusiasts were hoping for improved range and a more reasonable price (among a variety of other requests). Meanwhile, the brand was hoping to build off the disappointing sales from the 2010 model. […]

The 4 Best Chevy Marketing Campaigns

Louis Chevrolet, a Swiss-American driver and engineer, and Billy Durant, the founder of General Motors, started Chevrolet Motor Car Company in late 1911. By 1914, the company began advertising in newspapers, citing their vehicles’ cheap price and “unprecedented efficiency.” The ads ended up working, as the company’s sales began growing at rapid rates. While the […]