Many readers, especially the millennials who were their target demographic, remember the Scion brand of automobiles once produced by Toyota. Created in the early 2000s to attract younger car buyers, Scion focused on small, sporty cars that were trendy and stylish, had great performance, and didn’t follow the established rules of sales and marketing. The […]
Over the years, automotive brands have gone to great lengths to sell their models to a broad range of consumers. The typical demographics come to mind: families, commuters, off-roaders—the common folk you’d find on the road. But what about tattooed battle-jacket-wearing metalheads? Do you think they’d enjoy a sensible compact sedan like the Nissan Sentra […]
