A good rebrand can dramatically alter the fate of a company or product. Would Google or Amazon have enjoyed the same success if they had been saddled with their original “BackRub” or “Cadabra” monikers? Would Pepsi ever have taken off as “Brad’s Drink”? It’s hard to say, but one thing is for sure: clarity is […]
Author: Matt Dodge
Between spending Father's Day at the local race track and watching NASCAR in his grandparent's living room, Matt Dodge has long been fascinated with all things automotive. Matt has worked at a variety of business magazines, daily newspapers, and trade publications while making time for some unique side hustles, including stints as a tour guide and pedicab operator. Quirky tales from automotive history and helpful how-to guides are some of Matt's favorite topics, though his own D.I.Y. efforts have largely been limited to keeping his 1999 GMC Savana from imploding and removing the backseat of his Honda Accord to make more room for surfboards.
Preparing for Success in the Rideshare Industry
It might be time to get behind the wheel if you want to get ahead on your bills. Driving for a rideshare service like Uber or Lyft can turn your vehicle into a money-making machine, either as a full-time gig or as a way to increase your earning potential on nights and weekends. Some drivers […]
Honda Jumpstarts Its All-Electric Future With New Models, Partnerships
A prologue is defined as a short introduction that gives background information and sets the stage for the story to come. As the Honda brand’s first mass-market EV, the 2024 Prologue hopes to do just that. Built in collaboration with GM and leveraging the American company’s Ultium electric architecture, the Prologue is a midsize crossover […]
Honda Delivers a Larger-Than-Life Subcompact in the 2025 HR-V
With impressive cargo space, a thoroughly modern interior, and available all-wheel drive across all three trims, the 2025 Honda HR-V is redefining just what a subcompact crossover can be. From the entry-level LX to the stylish Sport and feature-packed EX-L, the 2025 Honda HR-V can go toe-to-toe with any other model in the hotly contested […]
What Does the Future Hold For Struggling Stellantis Brands?
Facing a prolonged sales slump, the world’s fourth-largest automaker could soon start making some drastic cuts to its portfolio of brands. Stellantis was formed in 2021 when Fiat Chrysler Automobiles merged with France’s Groupe PSA. While it was hoped the merger would result in considerable cost savings, drive global expansion, and enhance each brand’s own […]
Five Rideshare-Ready Models to Jumpstart Your Career
The sharing economy has revolutionized everything from food delivery and personal transportation to vacation rentals, camping, and retail. Simply download an app to your smartphone and you could start picking up a little extra work on the weekends or even launch an entirely new career. Rideshare services like Uber and Lyft allow drivers to turn […]
How the Asian Market Turned the Minivan Into a New Type of Luxury Vehicle
Once a staple of ’80s and ’90s soccer mom culture, minivans have faced a precipitous decline over the last few decades, with only four models currently on offer: the Honda Odyssey, Toyota Sienna, Kia Carnival, and Chrysler Pacifica. These roomy family vehicles have been steadily replaced by a new generation of crossover SUVs that provide […]
Toyota Has Revolutionized a Legend With the 2025 Camry
When you’ve been as successful as the Toyota Camry, it’s easy to take a few chances. As America’s best-selling sedan for 22 years in a row, the Camry could simply phone it in, stick to its successful formula, and watch the orders roll in. Toyota has taken a decidedly different approach, boldly reinventing the midsize […]
Does the 2025 Corvette ZR1 Pass the Supercar Test?
A 1,064-hp twin-turbocharged V8, 1,200 lbs of downforce at top speed, a zero-to-sixty-time of 2.5 seconds, a top speed of 215 mph, a wealth of carbon fiber, 828 lb-ft of torque (800 lb-ft of which is available at just 300 RPM), and a starting price of $180,000; these stats call to mind some of the […]
Forecasting Ford’s Hybrid and EV Future
There’s no denying that all-electric vehicles are an undeniable part of our automotive future, but is that future now? A quick glance at some recent headlines would suggest that the industry might be pumping its brakes when it comes to embracing the all-electric approach. While the EV segment certainly holds promise, practicality, cost, access to […]
Is It High Time to Go Hands-Free?
Hands-free driving has long been the holy grail of automotive technology. Once reserved for sci-fi films, television, and novels, hands-free driving tech is becoming a reality, with some of today’s largest and most trusted automakers developing their own semi-autonomous driving systems. Automated driver-assistance systems (ADAS) like adaptive cruise control, lane-centering, and automatic emergency braking have […]
Will the Honda/Nissan/Mitsubishi Alliance Lead to a Next-Gen EV?
Honda, Nissan, and Mitsubishi rocked the auto world in late July when they announced a new strategic partnership aimed at advancing the development of some exciting new technology. The three brands are all established names in the market but have recently fallen behind in one key area: EVs. With all-electric vehicles making steady gains among […]
IT’S ALIVE! Building a Franken-Truck of Regrettable Pickup Features
From four-wheel drive and a spacious cargo bed to locking differentials, extended cabs, and ground clearance, there are a few features that should never be treated as an afterthought when you’re shopping for your next truck. Then, there are those features that should be avoided at all costs. In an attempt to cash in on […]
The Perfect Pickup Would Combine These Five Features
In recent years, few auto segments have seen quite as much innovation as the pickup truck. Once a no-nonsense vehicle aimed at the needs of farmers, tradesmen, and the like, today’s pickups are now among the most luxurious, stylish, and tech-heavy rides on the road. From electrifying new EVs like the Ford F-150 Lightning to […]
Kia’s Truck History and Future
Kia has never had much of a presence in the pickup segment, at least in the US. But when it comes to the South Korean brand’s home soil, it’s a whole different story. From an early T-600 “sambari” or “ three-footed vehicle” to the K-Series trucks that are a part of everyday life in Southeast […]
Four Must-Have Options for the Jeep Gladiator
Modifications and accessories are an inexorable part of Jeep culture. Sure, every automaker offers their cars, trucks, and SUVs in a variety of trims and colors, not to mention marketing a healthy dose of optional equipment, but at the end of the day, you’re left with a vehicle that’s largely identical to every other model […]
Putting in the Work With a Jeep Gladiator
Since joining the Jeep lineup in 2020, the Gladiator has quickly made a name for itself as one of the hardest-working midsize models on the market. The truck’s best-in-class payload capacity and unbeatable towing capacity are two notable highlights, but they’re not the only features that have made so many drivers consider a Jeep Gladiator […]
Do Low Rolling Resistance Tires Make a Difference?
Choosing the right set of tires at your local tire shop can make all the difference when it comes to outfitting your vehicle for certain applications. Are you looking to conquer your local off-road trails? A good set of all-terrain or mud-terrain tires will go a long way toward ensuring consistent traction when you need […]
From Silly to Suspect: Cataloging Iconic But Useless Car Accessories
If you’re ever looking to fall into a particularly fun internet rabbit hole, just do a quick search for “chindōgu.” Literally translated as “strange device,” chindōgu is the Japanese art of creating impractical inventions that no one asked for. Classic examples of chindōgu include a tie that doubles as an umbrella, a small broom and […]
The High-Performance Evolution of the Dodge Charger
The reports of the Charger’s demise were greatly exaggerated. While the iconic muscle car did take a brief hiatus from Dodge dealers for 2024, it’s back and better than ever. What a difference a year makes. Dodge has redesigned nearly every aspect of the Charger while folding in some classic features that are sure to […]