A red 2023 Chevy Equinox RS is shown driving on a city street.

Why Is the Chevy Equinox One of the Bowtie Brand’s Best-Sellers?

It’s fairly unassuming. It’s compact, modern, and a pretty average SUV, but when you look at the numbers, the Chevy Equinox blows the competition out of the water. Why is this, exactly? Not only did the 2022 Equinox occupy one of the top three spots for compact crossovers in the nation, but its sales were up 28% from the previous year, and it’s expected that the 2023 Chevy Equinox will perform similarly, if not better.

Drivers love the Equinox, and it’s not because it’s flashy or upscale. It’s just your run-of-the-mill SUV…or is it? You may come to find that the Equinox has a lot going for it, especially when you put all of its defining characteristics to the test on the road. If you’re wondering why the Equinox is a Chevy best-seller, tune in. What you’re about to read may surprise you.

Wonderfully Roomy

Have you ever noticed how many families are drawn to this compact SUV? You may be wondering why a family would ever want a small-size traveler, but the Equinox doesn’t let its compact stature stand in its way. It’s incredibly spacious inside, offering 39.9 inches of rear-seat legroom, which makes it a top competitor in its class. With comfortable seating for five, the Equinox makes a great family traveler, a dutiful commuter, a road trip hero, and more. It can wear many hats due to the fact that it’s so accommodating inside.

It’s also convenient, as it showcases 63.9 cu.ft. of cargo space, perfect for stowing everything from backpacks and school projects to work materials, groceries, sports equipment, and anything else you happen to be hauling. With enough space for all of its occupants to sit back and enjoy the ride, plus enough storage solutions dotted throughout, it’s no wonder so many families choose the Equinox to accompany them everywhere they need to go. While many compact SUVs struggle to offer the space travelers need during their ride, the Equinox does this effortlessly, earning it a top spot among some of the industry’s greatest SUVs.

The black and brown leather interior is shown in a 2023 Chevy Equinox.

Pleasantly Affordable

The 2023 Chevy Equinox has a more powerful engine than its predecessors and showcases other performance upgrades to elevate the feeling of the ride. It offers plenty of standard features, including top-notch tech and safety features, as well as a variety of standard driver-assist features, including Teen Driver Technology and a Rear Vision Camera. There is a multitude of trims and special editions, plus available features to make your time behind the wheel absolutely incredible.

Drivers get to enjoy all of this for far less than many of the competitors. With a starting price below $27,000, the Equinox appeals to drivers who are conscious about their spending. The last thing we want nowadays is to overspend on an important purchase, like a car, and when you want an SUV, chances are, the sticker price is going to be more than you realize. Not with the Equinox, though. When drivers don’t want to settle, Chevy is there to deliver an inspiring ride at an affordable price.

Very Versatile

We already mentioned that the Equinox appeals to a variety of drivers, from families to commuters and everyone in between, but how is it able to do this? Well, it’s extremely versatile, offering what travelers need on the road. It’s easy to load the Equinox up with all of your travel gear, with folding 60/40 split-bench seats, hidden storage under the rear cargo floor, and an available hands-free power liftgate, which really appeals to families who frequently have their hands full. For those seeking adventure on the weekends, available switchable all-wheel drive is ready to transform the way the Equinox travels. This feature also comes in handy for those who find themselves dealing with bad weather regularly.

Many drivers who prioritize style are drawn to the Equinox’s special editions, with its Midnight Edition swapping out its unassuming wheels with 18-inch Gloss Black aluminum options and adding a specialized black grille and other mysterious accents inside and out. The Redline Edition adds a pop of color, with black and red elements accenting its cabin and exterior, allowing the Equinox to stand out from the crowd. Whether it’s cargo and convenience, the ability to navigate unexpected road conditions, or the opportunity to travel in style, the Equinox is versatile enough to appeal to anyone.

Superior Tech

The Equinox is affordable, but that’s not because it lacks features. Although that may be common for many other compact SUVs, the Equinox showcases an impressive array of standard features for its reasonable price point to help make any drive better. The 2023 Chevy Equinox features standard wireless Apple CarPlay and Android Auto, as well as a standard Chevy Safety Assist suite of driver-assist features. A standard rear-seat reminder allows drivers to be sure they’re not leaving anything behind when they exit the vehicle, while a standard seven-inch touchscreen provides access to all the tech travelers need on the road.

Impressive Ride

The 2023 Equinox features a boost in power for its 1.5L turbocharged four-cylinder engine, which makes for a livelier ride on board this compact favorite. Its brakes have also been redesigned to allow for a more controlled drive, no matter where it’s traveling. The Equinox is easy to handle due to its compact size, and when you arm it with all-wheel drive capabilities, it can travel anywhere safely and confidently. What’s more is that it’s highly efficient, getting up to 31 MPG on the highway, which is another reason commuters love this particular Chevy model.

Mix this exciting engine and smooth six-speed automatic transmission with a comfortable cabin space, and you’ve got a winner on the roadway. Optional leather-appointed seating, active noise cancellation, an eight-way power-adjustable driver’s seat, and more cozy elements elevate the quality of the ride inside the Equinox. Not only do drivers feel confident behind the wheel of this controlled traveler, but the Equinox’s wonderfully executed cabin space provides the backdrop desired to enjoy every second of the drive.

A person is shown opening the trunk of a dark blue 2023 Chevy Equinox.

A Chevy Best-Seller

It’s pretty amazing to think that an average everyday SUV could be so utterly accommodating. From its spacious and comfortable interior to its high-quality ride, tremendous amount of standard features, and wonderfully affordable price tag, the Equinox’s goal is to be a crowd favorite, and it’s definitely succeeding. As the years go on and everything seems to get more expensive, keeping more money in your pocket is always desirable, especially when factoring a vehicle into your finances. This is perhaps why so many drivers are drawn to the Equinox, now more than ever, due to the fact that they’re able to get so much for such a reasonable price.

Drivers want comfort, safety, and reliability, and over the course of the Equinox’s 18 years on the market, it has offered exactly that, time and time again. We want the simple things in life, and this is where the Equinox shines, delivering a confident and secure ride with all the features drivers desire for prices that fit within any budget. If you’re wondering why the Equinox occupies one of the top three spots in the industry when it comes to compact SUVs, this should shed a little more light on what makes this Chevy staple so exceptional for any type of driver.