A red 2023 Ford Ranger is shown off-roading after having left a Ford truck dealer.

The Standouts of Ford’s 2023 Lineup

Cruise by your local Ford truck dealer and you’ll quickly see why people love them. Not only does Ford offer affordable new trucks, but they don’t skimp on quality and high performance. When a driver wants a truck that can keep up with the demands of the job, they know they can count on Ford to deliver, clean up, and take them home at the end of the day.

Whether buying new or used, Ford has a truck for you and your lifestyle. If you’re unsure what you need, chances are a Ford F-150 will do the job. This flexible full-size truck has been America’s best-selling truck for 46 years straight, in addition to being the overall best-selling vehicle for 41 years. That’s not a humblebrag but a fact. If you were to arrange every F-150 sold last year, bumper to bumper, the line would exceed 2,400 miles.

If you need a flexible truck that fits where and when you need it, the F-150 is your best bet—but it’s not your only bet. Over the decades, Ford has developed numerous trucks to meet numerous needs, from the Super Duty F-Series for industrial-grade hauling and towing to the compact Maverick that’s the perfect dependable driver for the everyday. If you need a truck, you can find what you’re looking for with Ford.

Not familiar with Ford’s truck family? Not a problem. We’ve highlighted Ford’s top trucks to show you what’s what and possibly even elevate your truck-buying journey.

The Bestseller: Ford F-150

It’s easy to come up with multiple reasons why the Ford F-150 is the most popular of the Ford lineup, if not the most popular of all trucks, but we think the main reason comes down to flexibility. The Ford F-150 suits multiple scenarios, making it more of a chameleon than a truck. Need a truck for the job site? A family hauler? What about an off-roader to take you past the pavement? The F-150 can handle whatever you throw at it.

Since the F-150 has dominated the road for decades, drivers can face a dilemma when buying one. There are a lot of great model years out there if you’re in the market for a used F-150; in general, used F-150s have high customer satisfaction and overall performance rates, making the truck a great buy. Drivers can save themselves more than a few dollars when they decide to pick up a truck that is only a few years old. F-150s released in 2019 or later give their drivers access to peak performance and the latest tech. This year also marked the first that Ford started including its Co-Pilot360 safety suite standard on all vehicles.

When it comes to the F-150, it’s all about flexibility, with drivers often being able to choose from several engine options to get their preferred level of performance and power. If you’re shopping used, keep an eye out for the 3.5L EcoBoost engine; this delivers 400 hp and 500 lb-ft of torque, along with a max towing rate of up to 14,000 lbs for a noteworthy performance. Just a step up from the base engine, the 3.5L EcoBoost is efficient and powerful enough to handle any job. With regular maintenance, drivers can expect their F-150 to reach the 200,000-mile mark.

A white 2023 Ford F-150 is shown parked in front of a house being constructed while a worker uses the tailgate workspace to cut wood.

The Beast: Super Duty F-Series

Drivers that need serious power can count on Ford’s high-performance Super Duty F-Series to deliver where other trucks fail. The Super Duty F-Series was impressive before, but it’s worth saying that 2023 marks some noticeable changes. Drivers can expect 5G connectivity as well as an onboard generator with enough juice to power their campsite, job site, or even their home in the case of a blackout.

The Super Duty series is available with four engine choices for 2023. At the same time, Ford’s advanced mapping system helps drivers choose the safest route based on the weight and size of the cargo they’re hauling or towing, and Ford’s Pro Trailer Hitch Assist system helps eliminate blind spots for a safer driving experience. Drivers can also upgrade their Super Duty with Ford’s Pro Upfit Integration System to transform their truck into a plowing, lifting, industrial machine.

And let’s not forget that the Super Duty is part of the F-Series, putting it in the same best-selling category as the F-150 for 46 years. This is a truck that knows how to get things done. It’s a favorite of farmers and construction workers who ask a lot of their trucks daily. This series ranges from the F-250 through the F-450, all with multiple trim levels for drivers to choose from, making it easy to select the key features and comfort you’re looking for. If you need to go big, go for the Ford Super Duty F-Series. Drivers have multiple options to pick the level of power and performance they need.

The Future: Ford F-150 Lightning

We couldn’t talk about how great Ford trucks are without bringing up one of their latest offerings, the impressive Ford F-150 Lightning. This new all-electric truck brings the F-150 into the EV market. Drivers who want the classic good looks and reputation of the F-150 while also reducing their carbon footprint will find the perfect balance of modern and classic in the new Lightning.

The Lightning offers head-turning good looks but isn’t just another pretty face. In the event of a power outage, the Lightning can keep your home’s lights on with no problem. If you’re worried about charging, don’t be! The FordPass gives drivers access to the Blue Oval’s power network of 75,000+ charging stations across North America. Or you can simply charge at home with the Ford Charge Station Pro, which can fully charge your battery in eight hours, so it’s ready to go when you are.

If you’ve heard rumors that EVs aren’t as powerful as their gas-engine counterparts, get ready to be blown away. The Ford Lightning blazed into dealerships in 2022, bringing 580 hp and 775 lb-ft of torque with it. In case you’re not keeping track, that’s the most torque of any F-150 ever. The future is here, and it looks a lot like the F-150 Lightning. If you’re thinking about making the change from gas to electric, Ford is here to help make your transition a whole lot smoother.

An orange 2023 Ford Maverick is shown parked in front of a lighted staircase while a group of friends have a tailgate party.

Midsize & Compact for Everyday Driving

Ford knows many drivers depend on their trucks for heavy-duty towing and lifting, but what if you’re just an everyday driver who wants a handy pickup? Ford has you covered with its midsize Ranger and compact Maverick. Both trucks have received high marks for reliability and performance, making them the perfect vehicle for everyday driving.

The Ford Ranger seats up to five passengers and offers impressive performance and reliability, a roomy cabin brimming with user-friendly technology, and the latest driver assist features. The Ranger has been around since the 1980s, so whether you’re looking for a pre-owned model or want to treat yourself to a brand-new truck, there are options for every budget. Because the Ranger is smaller than a full-size truck, drivers can expect high efficiency.

Then there’s the Ford Maverick, a compact truck just below the Ranger in size. The Maverick name has been around a little longer than the Ranger, first debuting in the 1970s as a two or four-door compact truck. Since then, the Maverick was discontinued and revived anew in 2022. When it comes to trucks, bigger isn’t always better. Customers with hauling and towing needs but need to navigate narrow city streets, traffic, and tight parking will appreciate Maverick’s compact nature.

Another thing to love about the Maverick? Even brand new, the 2023 compact truck starts at under $25,000. So, whether you’re searching for a brand-new truck or a lightly used one, the Maverick delivers ample power and convenience at an affordable price.

Big, Small, & Everything Between

Ford is a company that knows its trucks and knows its drivers. They design trucks to be used, abused, and admired. Whether on a job site, in nature, uptown, downtown, or heading out of town, you’re bound to find a Ford traveling alongside you.

Ford makes trucks that can make your job a little easier and a little safer. As a forward-thinking company, they know there’s more to life than just work, so they made it a priority to design trucks that are as flexible as their driver needs them to be. If you’re in the market for a top-quality truck and need one that fits into your life—and not the other way around—Ford has a truck for you.