A blue 2023 Buick Enclave is shown parked near a Buick dealer.

Get Affordable Luxury With Buick

When you visit a Buick dealer, you’re sure to notice the high-end feel but also the noteworthy pricing. Is it possible to get such luxury at such great rates? Buick is the perfect midpoint between Chevrolet and Cadillac. Buick is the brand if you want extra comfort that fits your budget.

What we love about Buick is that not only is it the maker of beautiful-looking cars, but it combines its high-end design with reliability and solid engineering for a smooth and responsive experience that drivers can count on when roads are jammed, or the weather takes a sudden turn.

Have you heard the story about the tortoise and the hare? Well, in this scenario, the Buick is the tortoise—slow and steady—finishing first when it comes to attainable luxury for drivers. The Buick brand ranks high in all the best ways, even receiving an Initial Quality award from J.D. Power in 2022. While many automakers have been struggling, Buick has quietly taken the lead, continuing to produce great cars that improve each year. When you want a beautiful vehicle that isn’t too flashy or too fussy, a Buick will do it. Are you thinking about getting a Buick but not sure yet? Check out why Buick is the go-to brand of attainable luxury for drivers who just want a little more without spending a little more.

Buick Does it Better

So, is Buick really a luxury brand? Does it matter? Buick uses upscale design and reliable engineering to create cars that are affordable but crafted with attention to detail. One smooth ride in a Buick will tell you all you need to know. Buick is a name synonymous with luxury. Buick delivers a lot of value for the money, so drivers can move up a level and get a vehicle they can enjoy in every way possible without breaking their budget. There is nothing wrong with an economy car to get you where you need to go. But when the time comes to treat yourself, a Buick is a wise investment. Their affordable pricing means if you want to step up to a more deluxe trim, it’s possible for many budgets.

Buick has been in business since 1903 and made a name for itself, selling affordable cars that came standard with plenty of luxury. Since then, a lot has changed in the automotive world, but in some important ways, Buick is still the same, creating eye-catching cars and SUVs that give drivers a lot for their dollar. The automaker has worked hard to craft a reliable vehicle and has seemingly achieved its goal in the past few years. Buick has excelled in creating a line of cars that attracts drivers looking for the right balance of value and style.

A blue 2024 Buick Encore Gx is shown parked on a driveway.

Buick Versus Its Competitors

You get the picture—Buick is a great car. But where does it stand when it comes to other brands? Some of Buick’s competitors are names like Lincoln, Hyundai, and Mazda. How does Buick hold up to such serious competitors? Let’s compare a few similar models and see. The 2023 Buick Enclave and the 2023 Lincoln Nautilus look to be on even ground in some ways. Both are sleek, modern, midsize SUVs. But look closer, and you’ll notice some striking differences. The 2023 Enclave costs $44,800 for its entry-level trim, while the Nautilus starts at $44,825. But despite having almost exactly the same price, the Enclave offers more seating than the Nautilus, with a seven-passenger capacity compared to five.

The standard engine in the Buick is a 310 hp 3.6L V6 engine that is paired with a nine-speed transmission to ensure a smooth and efficient drive. It’s good to note that the 2023 Nautilus does come with two engine choices—the slightly underpowered standard 2.0L I-4 engine with 250 hp and an eight-speed transmission. Drivers have to pay extra to get the boosted V6.

As for the interiors, the Buick sports a minimalist dash with high-end yet durable features that make it feel modern and fresh—perfect for families on the go. Conveniences like an available Hands-Free Power Liftgate and flexible seating show the well-thought-out design Buick vehicles are famous for. In contrast, there is no denying that the Lincoln Nautilus is good-looking; however, its beige hues give the interior a mature look that might not be as appealing to younger drivers. The maximum cargo space and seating are also less than in the Buick despite both vehicles being classified as midsize.

So, while a Buick is young and fun, the Lincoln might be geared toward a more conservative type of driver, which is fine. But considering the price and what you get, we think the Buick is a value machine that gives drivers more than enough. We’ve also made sure to check out Buick’s other close competitor, Hyundai. When it comes to these two brands, models that are often compared to each other are the Buick Encore GX and the Hyundai Tucson.

So, let’s briefly check out the recent 2023 models. Both are compact five-seater SUVs, but the Buick starts at a competitive $25,900 while the Tucson is more at $26,450. This is surprising given the Tucson’s basic styling and minimal entry-level features. The Buick, on the other hand, offers a great balance of sporty and sophistication that makes it ideal for many lifestyles. Both vehicles offer available features like a Hands-Free Power Liftgate and all-wheel drive for convenience and performance.

A Buick Infotainment system puts the latest tech at your fingertips. Connecting your smartphone with Apple Carplay or Android Auto lets you access playlists, podcasts, and apps for a custom experience. A smart design means plenty of handy cubbies, under-seat storage, and cupholders to keep essentials organized. Standard QuietTuning blocks out unwanted noise from the exterior. It’s exclusive to Buick, so you’ll find the Hyundai a bit noisier.

The black interior and dash of a 2024 Buick Encore GX is shown.

Luxury Is Closer Than You Think

Buick kept the driver in mind when designing their vehicles. For those who want a step up in looks, luxury, and performance, Buick offers lots of value for the money. Buick is the preferred brand for those looking for affordable luxury, things like leather-trimmed seating, quiet cabin technology, and even an air ionizer with microfilter technology to improve cabin air quality. It’s small touches that really leave a mark on drivers.

From the compact Encore GX to the upscale Enclave, which offers competitive luxury at a price that fits in with your budget, Buick is a tough brand to beat. Once a driver gets a taste of the detailing and performance a Buick can offer, it’s tough to rationalize owning anything but a Buick.

Ready to transform the way you drive? Do you think it’s time for a little luxury? Buick makes it easy for drivers to treat themselves and get a vehicle that works. The problem with many luxury car brands is that they have mechanical issues, or you have to pay heaps extra to get the really good features. But with Buick? You can relax. Buick has a stellar reputation for creating some of the most dependable cars on the road. Detailing and upscale features come standard, so if you want more than just the essentials—no problem, Buick is anything but basic. Get everything you’re looking for and more when you slip into a Buick.