The Oxford white grille with red Bronco lettering is shown on a light blue 2023 Ford Bronco Heritage Edition.

Ford Takes the Bronco Back in Time With the Heritage

As the world’s first sport utility vehicle, the Bronco, which made its debut for the 1966 model year, was the definition of an icon. It had muscle, it had class, and it had a no-nonsense attitude that you couldn’t find elsewhere, and despite the fact that a new Bronco is on the loose in the present day, we still can’t get enough of a classic. That’s why the 2023 Ford Bronco can be armed with throwback styling, reminiscent of the 1960s when it completed some of its first jaunts on the trails, allowing drivers of today to experience this legend in all its glory. Taking its Big Bend trim, equipped with the off-road-ready Sasquatch package, the Bronco Heritage combines vintage styling with modern-day power to make a vehicle that we haven’t seen before in the industry. Seeing it sauntering down the road or bounding towards you on the trails is an experience that takes you back to the good ole days when things were simpler, and the spirit of the Bronco was originally unleashed.

A blue 2023 Ford Bronco Heritage Edition is shown off-roading with the Sasquatch Package.

’60s-Inspired Styling

If you think that the Bronco Heritage exudes a different kind of vibe, you’d be right. It’s immediately apparent that this fearless off-roader is something unique from the moment you catch a glimpse of it on the trails. Perhaps what you’ll initially notice is its two-tone color scheme with an Oxford White hardtop roof that immediately stands out and a white grille with bold Ford lettering that strikes you with vintage vibes at first glance. Two-door or four-door Bronco Heritage models are available to appeal to more drivers everywhere, and with its cool white stripe down the side of its body, the Heritage arsenal just screams ’60s flair from every angle.

What’s really interesting about the Heritage model is the available paint colors. Nowadays, you’re used to seeing sleek metallic colors in ultra-modern hues, but the Heritage Broncos remain in character, offering vintage colors to complete its legendary look. Five paint colors, ranging from yellow to red to blue and more, place the finishing touches on this icon, either bringing you back to the ’60s or transporting you there for the first time in your life. A classic set of 17-inch Oxford White wheels and square fenders add just the right amount of vintage vibes. Combined with all of the other classic elements throughout, the Bronco Heritage clearly stands out from others on the road, the trails, and beyond.

Of course, there are always upgrades, especially for drivers who want to immerse themselves in a true Bronco experience. Opting for the Heritage Limited trim will get you metal Bronco script fender badging, 29-inch off-road-oriented tires, and more distinctive accents inside and out. Moving into the cabin space, you’ll also notice that the ’60s style reigns supreme here too. With plaid cloth seating reminiscent of iconic plaid patterns of that era, the Bronco’s throwback look is complete on the inside. This classic cabin is accented by modern-day amenities, like heated front seats and dual-zone automatic climate control, to ensure all on board get to enjoy every second they’re experiencing this timeless icon.

Keeping with the ’60s theme, Ford ensures that each Heritage trim is exclusive to only 1,966 models that come off the assembly lines, making these models truly limited editions. It’s a unique way to pay homage to the Bronco’s influence on the automotive industry, reinventing a legend with modern-day features to appeal to those with a thirst for simpler times.

Sasquatch Capabilities

The Bronco was, and still is, a true off-roader, so it’s no surprise that Ford has equipped the Heritage models with legendary off-road capabilities via its Sasquatch Package. Meant to tackle any type of terrain, the Bronco Heritage models are armed with some of the best adventure capabilities in the industry. From front and rear electronic-locking axles to specialized Bilstein Position-Sensitive Dampers, the Bronco Heritage is ready for anything that greets it in the great unknown. Its meaty stance isn’t just for intimidation; it’s built to withstand the elements, with 35-inch tires, durable fender flares, and a confident stance that doesn’t shy away from a challenge.

Its unique H.O.S.S. (High-Performance Off-Road Stability Suspension) makes it easy to tackle any environment that it comes across, allowing adventurers to enjoy unbridled exhilaration on some of nature’s most difficult terrains. A standard 2.3L EcoBoost four-cylinder or an available 2.7L EcoBoost V6 can be enjoyed, making the experience off-road more riveting than drivers can even imagine. Its high stance makes it easy to traipse over obstacles, while an advanced 4×4 system makes quick work of any type of terrain, whether it’s rocky, muddy, sandy, or slippery. Various trail technologies allow the Bronco Heritage to travel confidently anywhere it dares to venture with the help of state-of-the-art features to add enhanced safety and precision to the drive.

Available body armor, illuminating LED lighting elements, and other durable features complete the experience in the Bronco Heritage, allowing adventurers to trek through some of the most dangerous areas with agility. Expert-level handling, immense control, and iconic Ford engineering steering you forward make it obvious for many drivers that the Bronco Heritage is the ideal adventure vehicle for them. It makes it even better that drivers are able to enjoy these cutting-edge features while also experiencing the elements that were present in the original Bronco models.

Old-School Meets New-Age Innovation

It’s obvious that the Bronco Heritage models showcase throwback energy, but what’s ultra-helpful is the fact that Ford has seamlessly blended vintage vibes with modern innovation to make the ride better than ever. Despite all the ’60s-inspired styling that surrounds you, you won’t have to sacrifice your tech to experience the ride of a lifetime. From an eight-inch touchscreen with voice recognition to standard wireless Apple CarPlay and Android Auto, the Bronco Heritage is loaded up with today’s tech. The SYNC 4 experience can be enjoyed inside, providing access to all of the apps, contacts, messages, and more that drivers have come to depend on during their everyday travels.

Advanced safety and assistance features can also be found to enhance the journey, including a standard rearview camera, Trailer Sway Control, and more helpful features to keep travelers secure on the road ahead. Being able to enjoy a timeless experience while not having to compromise on tech makes the Bronco Heritage a cut above the rest and truly iconic on today’s busy roadways. Sinking into the vintage experience while having access to all of the tech that makes the ride better? It’s no wonder why so many drivers are mesmerized by this Ford classic.

2023 Ford Bronco: A New Icon Has Emerged

We’ve only gotten to experience the new Bronco for three years now, but its roots extend beyond many of the vehicles on the road today. As a tribute to its legacy in the industry, Ford has created quite a buzz with its Bronco Heritage models, showing that drivers really can have everything they could ever want in their vehicle. Its throwback design, inside and out, works effortlessly with the powerful performance features and next-gen innovation that resides within, allowing those who are lucky enough to get their hands on one of these models the chance to experience something truly inspiring. The Bronco will always be a fixture in the Ford lineup, as well as in the industry. It commands respect from its peers due to the impact it has made on society, and the Bronco Heritage models showcase this impact perfectly.