A green 2024 Ford Bronco Sport driving down a dusty hill.

An Iconic Classic Meets Contemporary Adventure: Introducing the 2024 Ford Bronco Sport

The name Ford Bronco inspires a sense of nostalgia for SUV enthusiasts who’ve been around for a few decades. When it first debuted in the 1960s, the Bronco almost immediately became known for its off-roading capabilities and rugged dependability. For decades, buyers enjoyed bucking the beaten path in the Bronco. That all changed when Ford discontinued the Bronco in June of 1996 as American consumers’ demands changed.

However, demands shifted again in the late 2010s, and Ford began designing the Bronco Sport, which debuted in 2020. The bigger Bronco was brought back in 2021, and both vehicles have experienced a great deal of success since then. Ford has gone all-out on making the Bronco Sport a strong off-roader, even introducing the Black Diamond Off-Road package as part of their “Bronco Off-Roadeo” initiative. Now, the 2024 Ford Bronco Sport is here to dazzle you.

This compact SUV excels at paying homage to the original Bronco, but it carries with it many new innovations that meet the needs of modern drivers. Before you run out to take one for a test drive, let’s take a few moments to learn about everything the 2024 Ford Bronco Sport has to offer, from its classic styling to its off-road enhancements.

Don’t Call It a Comeback: Classic Style Meets Modern Sensibility

Just one look at the 2024 Ford Bronco Sport lets you know that Ford has gone above and beyond to blend classic Bronco style with modern design aesthetics. The vehicle retains the old Bronco’s boxy profile, speaking to the vehicle’s roots as a utility-based vehicle. Contemporary touches serve to help the Bronco Sport stand out from its competitors, featuring a striking front grille that has the iconic Bronco badge slapped onto it. The contrasting roof choices and dual-tone body paint schemes further the Bronco Sport’s appeal, showcasing a strong sense of personalization and uniqueness.

Comfort and hardiness are both paramount inside of the cabin. Rubberized flooring and easy-to-clean upholstery reflect the fact that this vehicle is meant to be taken into the wild unknown. These features also let you know that they have a strong sense of purpose. Along the dashboard, controls feel like they are sensibly laid out, and the user-friendly infotainment screen takes precedence. The Bronco Sport’s cabin is meant to stand up against the dirt and grime you might track in after a fun outdoor excursion, but it also packs in plenty of comfort for you and your passengers alike.

Venture Off the Beaten Path with Power and Panache

The 2024 Bronco Sport holds true to the old Bronco’s off-roading prowess. You can choose from a selection of efficient and powerful turbocharged EcoBoost engine options. The standard 1.5L EcoBoost offers 181 horsepower and 190 lb-ft of torque, but the 250 horsepower and 277 lb-ft of torque you get from the available 2.0L EcoBoost feels even more energizing. Regardless of which engine you choose, it will come paired with an eight-speed automatic transmission and a solid four-wheel-drive system.

The Bronco Sport is set apart from the rest of the compact SUV segment by its stupendous off-roading abilities. Should you select the Badlands trim level, you will get the 2.0L EcoBoost standard, and there is a Terrain Management System with seven “Goes Over Any Type of Terrain” (G.O.A.T.) modes: Slippery, Sand, Eco, Normal, Sport, Rock Crawl, and Mud/Ruts. You can ford through water, travel over jagged trails, or climb steep hills. This Bronco Sport is built to handle all of it, with its compact size making maneuvering along narrow pathways simple.

A person loading gear into the back of a white 2024 Ford Bronco Sport Big Bend.

Keeping It Connected: Tech-Forward Yet User-Friendly

Performance might be a highlight of the 2024 Bronco Sport, but its abundance of useful technology also stands out. In particular, the SYNC infotainment system delivers a user-friendly experience complete with voice commands, smartphone app integration via Apple CarPlay and Android Auto, and built-in navigation. The touchscreen has a responsive nature with easy-to-follow menus, ensuring that users of all levels can get immersed in this system. With plenty of power points you can plug into, it is easy to stay connected. Look for the 12V outlets in the media bin and cargo area and multiple USB ports (both Type A and Type C) inside and on the back of the console.

Ford also prioritizes safety on the Bronco Sport, with a bundle of advanced driver aids coming standard across the lineup. Named the Ford Co-Pilot360, this suite comes with lane keep assist, forward collision warning, automatic high beams, and blind-spot warning with rear cross-traffic alert. There are multiple upgrades available, with the Convenience package adding rear parking sensors. You can opt for the Ford Co-Pilot360 Assist+ package on any but the Base trim. It gives you a lane keeping system, adaptive cruise control, integrated navigation system, and evasive steering assistance. It is an addition that you might want to make, since these high-tech safety features add more security and convenience to your daily drive.

Practicality Fit for the City and the Country

The 2024 Ford Bronco Sport is in its element when in the great outdoors, but it also makes a practical commuter vehicle for navigating the city. This SUV has a spacious cargo area that you can expand for bulky items by folding down the rear seats. Transport your kayaks, bicycles, or other gear using a variety of accessories, including a sleek set of roof rails, with ease. The Bronco is an excellent adventurer.

Cityscapes are just as enjoyable to cruise, given the Bronco Sport’s size. Its versatile design makes it an alluring option for buyers looking for an SUV that can pull double duty as a daily commuter and a weekend getaway companion. This vehicle can handle just about any roadway that you throw at it since it is built for off-roading, but the ride quality is comfortable and relaxed.

This Bronco Bucks Trends and Sets the Bar High

In the ever-growing landscape of SUVs, the 2024 Ford Bronco Sport stands out as a testament to the enduring appeal of classic design and rugged capability. With its unmistakable Bronco heritage, modern features, and impressive off-road performance, it offers a well-rounded package that caters to a diverse range of drivers. Whether you’re a dedicated outdoor enthusiast or someone looking for a vehicle that can handle both the urban jungle and the untamed wilderness, the Bronco Sport is poised to deliver a driving experience that’s as exhilarating as it is practical. With its 2024 Bronco Sport, Ford continues to prove that the spirit of exploration and adventure is alive and well in the 21st century.

Fit for the committed outdoorsperson or the city-dweller looking for a vehicle that can navigate the ups and downs of the wilderness and the urban jungle, the Bronco Sport puts forth an engaging and practical experience. Ford proves that the urge to explore the less-explored areas of the American landscape is still present, and the Bronco Sport is a vehicle that adventurers of all types will love. Perhaps you will fall in love with this trendy SUV too. Take one out for a spin and see for yourself just how thrilling and strong this compact SUV is.

A grey 2024 Ford Bronco Sport Badlands is shown driving off-road in a desert.