Is an Apple Car Coming Soon?

If you’re one to keep your finger on the pulse of the auto industry and check headlines from news outlets, then you probably think the answer to that question is a clear and definitive “yes.” After all, it seems like every news website, auto blog, and tech site out there has an article once a […]

FCA & Nissan Merger (plus Ford & GM Merger?)

    Annnnnnd we’re back…AutoInfluence easing the month of May right out the door with this week’s current automotive news headlines. But first, let’s address the elephant in the room, the rumored merger of Ford and General Motors. Unless you’re living under a rock, those of you who follow our weekly headlines in real-time are […]

March Automotive Highlights

    Here we are back again with Auto Influence in this week’s round of automotive news expanded to cover some of the other highlights from the month of March. FORD Twitter wars are nothing new, even within the automotive landscape. But if there have been any pairings of warring automakers who have proven most […]

Headlines at the Geneva Motor Show

  Here we go, AutoInfluence is back with coverage of the Geneva Auto Show, and some of the top automotive news headlines that have surrounded it. So let’s get down to it. Kicking things off, speculation is swirling regarding the possibility of Ford’s decision to bridge the gap between their base EcoBoost engine, and the […]

Auto Luminaries: Tim Mahoney

Despite what auto manufacturers would certainly like, cars don’t actually sell themselves. It takes hard work and determination for a particular model to not only be designed, tested, constructed, and mass-produced, but also reach drivers who are interested in it. That’s where marketing comes in – it’s not just about making interesting commercials, but connecting […]