Maserati has always been renowned and very popular, but there’s no denying that very few drivers can actually afford the brand’s vehicles. So it was somewhat curious when the company began producing national commercials, including one noteworthy ad during a Super Bowl. Why would the company want to advertise to a general audience instead of maybe dividing their resources and reaching out to their niche audience?
That’s because Maserati has slowly been trying to get the everyday driver to consider purchasing their cars. For example, the Maserati Ghibli (which we’ll get to later) now has a base price of $66,900, making it the most affordable Maserati vehicle in a long time. Yes, it’s still expensive, but it’s not unreasonable. Now, the average car enthusiast who always dreamed of owning a Maserati could do just that! Some believe the company may also be trying to appeal to a more global audience. Regardless of the reason, the brand’s willingness to appeal to everybody is certainly a positive.
Another plus? We get some pretty awesome commercials. Maserati doesn’t yet have the catalogue of some other major companies, but they’ve still produced some intriguing and impressive ads. If you’re preparing to look for a Maserati for sale in New York, take a look at our guide below. The commercials may convince you to go with a certain nameplate…
2014 Maserati Ghibli – Strike
This commercial caught everybody by surprise when it aired during the 2014 Super Bowl. While I (and many others) admittedly thought that the advertisement was going to be for a Chrysler 200, it ended up switching course and focusing on the Maserati Ghibli.
Featuring Academy Award-nominated actress Quvenzhané Wallis, the narration seems to preach Maserati’s patient car-developing process (script via Tambay A. Obenson of IndieWire.com):
“The world is full of giants. They have always been here, lumbering in the schoolyards, limping through the alleys. We had to learn how to deal with them, how to overcome them. We were small but fast, remember? We were like a wind appearing out of nowhere. We knew that being clever was more important than being the biggest kid in the neighborhood. As long as we keep our heads down, as long as we work hard, trust what we feel in our guts, our hearts, then we’re ready. We wait until they get sleepy, wait until they get so big they can barely move, and then walk out of the shadows, quietly walk out of the dark—and strike.”
Furthermore, the company described the video as a “a poetic nod to a brand with proven tradition and one of the highest standards of quality in the industry, who has been hard at work engineering an automobile that will usher it into the next 100 years of innovation—an automobile with power and personality capable of striking against the status quo. The spot is relevant to Americans everywhere who have had struggles and obstacles to overcome. It is a reminder that with steadfast commitment to hard work and unwavering passion, we can deal with our own “giants” around us, we can overcome them and achieve what we set out to do.”
Coming in at $71,050, the Maserati Ghibli is known for it’s curved lines, luxurious interior, and impressive power. The twin-turbo 3.0-liter V6 eight-speed automatic engine combines with the rear-wheel drive to produce 345 horsepower (the S performance with all-wheel drive trim can top 400 horsepower). With an estimated fuel economy of 15 miles per gallon city/25 miles per gallon highway, the sports car can reach a top speed of 175 miles per hour and accelerate to 60 mph in 4.7 seconds.
The commercial ended up being critically acclaimed, as the team took home the “Taormina Arte Award” for the best advertisement of the year at the 2014 Taormina Film Festival.
2013 Maserati Quattroporte
Let’s see. This commercial has got beauty, elegance, and a great soundtrack. Ah, it must be for Maserati!
The commercial is somewhat vague about it’s message, and the distorted music only helps that mysterious feeling. The ad obviously shows the handles and speed of the car, and we’d presume the good-looking actors and actresses are supposed to be a head nod to the beauty of the Quattroporte.
The sixth-generation Maserati Quattroporte was designed by an exclusive Maserati-only department within Fiat, led by former Pininfarina designer Lorenzo Ramaciotti. The results were very impressive, with CarAndDriver.com saying that the four-door luxury car featured “curvy sheet metal” and a “wailing engine,” resulting in quite the “dramatic” car. All three models are eight-speed automatics and feature twin turbos, but the three models also have distinct differences.
The standard S model features a 3.0-liter V6 engine with rear-wheel drive, capable of reaching 404 horsepower, while the S Q4 model adds in all-wheel drive. If you opt for the GTS, you’ll be able to take advantage of the 3.8-liter V8 engine with rear-wheel drive, capable of hitting an incredible 523 horsepower. The GTS delivers a 13/22 mpg fuel economy, a 182 mph top speed, and a 4.2 second 0-60mpgh time… all incredible specs!
Switch to the inside, and you’ll find top-of-the-line leather and a variety of sleek controls. This includes Chrysler’s Uconnect system, allowing the driver to access maps, phone capabilities, music, and so much. For all of these amenities, you’d expect to spend a fortune, right? That’d be correct, as the Quattroporte has an MSRP north of $108,000.
2013 Maserati GranTurismo
There’s no denying what this commercial is for. The ad truly showcases the GranTurismo, showing all of the attributes you’d expect from an Italian supercar: impressive handling skills, speed, power, and surprising off-roading capabilities (although we wouldn’t count on that).
The 2013 model saw a variety of changes to the nameplate, as Andrew Wendler of CarAndDriver.com notes that the front fascia “was tweaked for a more aggressive appearance,” although the familiar shape of the GranTurismo stays intact. The brand also included new mirrors, adaptive lighting control, and 20-inch wheels. Head into the inside of the car, and you’ll find leather seats with “integrated” headrests, a Bose sound system coupled with satellite radio, and a parking warning system.
You’ll find the most impressive aspect of the GranTurismo beneath the hood. The 4.7-liter V8 engine produces some incredible stats, including 454 horsepower, 383 ft-lbs of torque, and a sub-five second 0-60 time. Of course, you’d expect that from our most expensive car on the list. The Maserati GranTurismo has an MSRP of $134,625. There’s not many people who could afford that, so we can all luckily refer to the video, sit back, and imagine ourselves riding the impressive supercar.
What did we tell you? All three commercials have me longing to own my own Maserati, and with the brand’s desire to appeal to a wide audience, that may actually be possible… someday. In the meantime, I’ll keep eyeing more Maserati commercials.
Fresh off their impressive showing during the 2014 Super Bowl, we should expect the brand to throw some heavy punches in upcoming years. As a fan of the Maserati brand and cool car commercials, I can sincerely say that I can’t wait.